The perfect marketing strategy balances creativity with data, analysis and logic. Without a story, your brand has no meaning. Without data, it has no direction. I use my marketing and design expertise to set budgets for campaigns, organize promotional events for projects and encourage brand uniformity across marketing initiatives. I have also created logos, packaging designs and forms of content like blog posts and social media posts when needed.

As a brand manager, I wear many hats. The tasks that I deal with on any given day include:

• Developing custom marketing and advertising strategies
• Creating designs and layouts for media outlets
• Writing pitches, blog posts and articles
• Making decisions about the cost of branding and analyzing trends 
• Overseeing social media accounts and ensure brand consistency
• Conducting meetings with clients
• Overseeing marketing staff

All these tasks require me to have a certain set of skills that I’ve built and developed over my years of experience:

• Creative thinking
• Excellent written and verbal communication skills
• Analytical thinking
• Strong leadership and project management
• Product packaging and market knowledge
• Great multitasking and delegating
• Organization and responsibility
• Collaboration and teamwork