2023 Drinks Innovators Design Package for SevenFifty Daily

At a Glance

Client
Provi / SevenFifty Daily

Challenge
The annual Drinks Innovators feature celebrates leaders shaping the beverage industry across print, digital, and social media. The challenge was to create a cohesive visual campaign that elevated the recognition of each honoree while maintaining a consistent experience across every platform.

Role
Creative Direction • Editorial Design • Campaign Design • Digital Design

Approach

Designed a unified visual identity for the annual Drinks Innovators campaign across print, web, and social media.
Created the feature layout for Beverage Media magazine, including the magazine cover for the issue.
Designed the featured innovators page on the SevenFifty Daily website.
Developed a branded social media toolkit that honorees could use to announce and promote their recognition, extending the campaign’s reach beyond the publication.

Outcome
Delivered a cohesive multi-platform editorial campaign that strengthened the Drinks Innovators brand while providing a consistent experience across magazine, web, and social media channels.

Each year, SevenFifty Daily (now part of Provi) honors innovators shaping the beverage and alcohol industry through its Drinks Innovators Awards. For the 2023 edition, I was entrusted with creating a comprehensive design package to highlight these remarkable individuals across multiple platforms. This project required a cohesive approach to ensure consistent branding and impactful storytelling.

Project Highlight: Web Design

Developed a dedicated web page on SevenFifty’s website to further spotlight the winners, blending intuitive navigation with engaging visuals.
Social Media Package: Created a dynamic social media suite for SevenFifty Daily’s platforms, along with shareable assets for winners to amplify their recognition and drive traffic back to our media.

Project Highlight: Social Media Package

Created a dynamic social media suite for SevenFifty Daily’s platforms, along with shareable assets for winners to amplify their recognition and drive traffic back to our media.

Project Highlight: Print Design

Designed the cover for the national Beverage Media publication, featuring all award winners, and developed clean, compelling editorial layouts for their write-ups.

Check out these projects as well: