Infographic design, lead generation, report design, social media campaign, editorial graphics, successful marketing campaign
Provi / SevenFifty Daily
For the 2023 Career and Salary Survey, I spearheaded a comprehensive design strategy that successfully engaged the beverage and alcohol industry. The project began with the creation of visually compelling social media call-to-action graphics, which drove over 1,800 trade professionals to participate in the survey. Working closely with writers, I transformed the data into an infographic-heavy Career and Salary Survey Report, combining clear storytelling with engaging visuals.
This project highlights my ability to synthesize data into compelling visuals while leveraging design to drive measurable business results.
Project Highlight: Report and Infographic Design
Designed a downloadable report with detailed infographics, presenting the survey results in an accessible and visually dynamic format. The report was offered free in exchange for user information, serving as a powerful lead-generation tool for Provi.
Project Highlight: Print and Editorial Design
Created layouts and graphics for use in the national Beverage Media journals, including a striking cover design for the issue featuring the survey results.
Project Highlight: Digital Design
Designed graphics and infographics for the online version of the report to ensure a seamless experience across platforms.
Project Highlight: Social Media Campaign
Developed assets for social media, promoting both survey participation and later encouraging downloads of the final report to maximize reach and engagement.
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